Equator Finance brand assets.
Logo, colour, typography and the rules that keep them consistent. For press, partners and anyone building alongside us.
Ring, threshold, wordmark. The bar crosses the ring and continues.
Clear space
Equal to the diameter of the ring's inner counter, on all sides. Nothing enters it.
Minimum size
Lockup floor is 120px wide. Below that use the mark (24px minimum) or the wordmark alone.
On dark
“finance” shifts to #A8ADA8 to hold the same optical contrast. The teal bar never changes colour.
Lead with Deep Horizon, Cloudline and Mist. Teal is the single accent.
Primary ink. Headlines, body text, dark surfaces.
Page background across the site, docs and portal.
The single accent. Links, active states, settled.
Secondary surface: cards, table headers, code blocks.
Metadata, borders, disabled states. Not body text on light.
Roughly 70% background and surface neutrals, 25% ink text, 5% Equator Teal for interactive states and key data points. If a screen reads as teal, it is wrong. Sunline Coral is withheld from these surfaces and reserved for a future consumer identity.
Poppins for headlines. General Sans for everything you read.
Settlement in under 90 seconds
A neutral grotesk that recedes behind the content. Numerals in dashboards, invoices and settlement data use tabular figures so columns align: 1,204,880.00
Using the mark somewhere? Tell us where and we'll help you get it right.
For partner placements, press assets or anything not covered here, the brand contact is the fastest route.