Brand kit
Equator Finance brand assets.
Logo, colour, typography and the rules that keep them consistent. For press, partners and anyone building alongside us.
- Logo formats
- SVG
- Display & text
- Exo 2
- Variable axis
- 100–900
Logo
Sunburst and wordmark.
Rays radiating from the equator line. Each variant downloads as SVG, in teal and for light and dark grounds.
- Clear space
- A quarter of the mark's height on all sides. Nothing enters it.
- Minimum size
- The lockup sets “equator” over “finance”, so it needs height: 44px floor. Below that use the mark, which holds down to 24px.
- Colour
- One colour at a time. On light grounds the logo is Equator Teal, or Deep Horizon where teal is not available. On dark the whole lockup flips to Cloudline.
Colour
Lead with Deep Horizon, Cloudline and Mist. Teal is the single accent.
- Deep HorizonKit#101820
Primary ink. Headlines, body text, dark surfaces.
- CloudlineKit#F7F8F9
Page background across the site, docs and portal.
- Equator TealKit#0CA89D
The single accent. Fills, bars, dots and the mark.
- Teal Ink#076E67
Buttons, links and teal-coloured text. Carries white type; 5.6:1 on white.
- Mint wash#EFF7F7
A tinted cell that signals something: a coming-soon product, a key figure. Never a default background.
- Mist#F0F2F4
Secondary surface: cards, table headers, code blocks.
- Graphite#57616B
Secondary body text on light. 5.9:1 on Cloudline.
- Slate#89919A
Metadata, borders, disabled states. Not body text on light.
Roughly 70% background and surface neutrals, 25% ink text, 5% Equator Teal for interactive states and key data points. If a screen reads as teal, it is wrong. Teal never carries type on a light surface — use #076E67, the accessible derivative, for teal-coloured text and for buttons, which carry white type. The ray burst appears twice on a page at most: in the header and in the closing cell.
Typography
Exo 2, one family. Weight carries the whole hierarchy.
Page headlines are Regular.
Section headings are Bold.
A squarish technical sans that holds its shape at small sizes. Numerals in dashboards, invoices and settlement data use tabular figures so columns align: 1,204,880.00
Questions on application
Using the mark somewhere? Tell us where and we'll help you get it right.
For partner placements, press assets or anything not covered here, the brand contact is the fastest route.